Email info@90mldrinks.com with your market, channel and estimated volume, and we will respond with samples and terms.

DISTRIBUTION & WHOLESALE

Distribute the 90 ML Negroni — a 0.0% non-alcoholic aperitivo, made in Italy

Name: Negroni 90 ML
Brand: 90 ML

90 ML supplies its ready-to-serve, 0.0% ABV Negroni to distributors and importers. Made to order in Italy and shipped from Milan. Already poured at The St. Regis and Fairmont Riyadh — now opening trade partnerships in the UK, US, Spain, UAE, France, Germany and Poland.

Made in Italy · 0.0% ABV · 70 cl & 20 cl · 24-month shelf life · ~45-day production

How pricing works: trade pricing is agreed per market and order volume — 50% on order, 50% before dispatch. Request a quote for your territory.

REQUEST DIRECT TRADE

Private label is not available — 90 ML is supplied as the 90 ML Negroni only.

NON ALCOHOLIC DRINK · READY-TO-SERVE · VEGAN · ALLERGEN-FREE · 100% MADE IN ITALY

90 ML Negroni served chilled with an orange peel

TERRITORIES

Where 90 ML is, and where we're opening

ALREADY SERVING

Saudi Arabia

OPEN FOR DISTRIBUTION PARTNERS

United Kingdom

Territory terms — exclusive or non-exclusive — are defined in discussion with each distributor.

France

Italy

United States

United Arab Emirates

Malta

Spain

Germany

Poland

THE TRADE CASE

Why 90 ML is easy to import — and easy to sell

Imports like a soft drink

At 0.0% ABV it carries no alcohol licence, excise duty or age restriction in most markets — it clears customs and lists on shelf as a non-alcoholic beverage.

100% Made in Italy

Produced entirely in Italy with a Certificate of Origin per shipment — the “Made in Italy” cue premium buyers already trust.

24-month ambient shelf life

Long, stable shelf life in intact original packaging, for simpler stockholding.

Ready-to-serve

Pour over ice — no bartender skill, no mixing, no waste. Fits high-volume venues, minibars and events.

Two formats, two channels

70 cl (6/case) for bars, restaurants & retail; 20 cl (12/case) for minibars, events and sampling.

Vegan and allergen-free

Vegan and allergen-free — meets common vegan and allergen listing criteria for retail and hospitality.

EXPORTS & LOGISTICS

Packed and palletised for export

Shipped from Milan

Produced entirely in Italy, dispatched from Milan, with a Certificate of Origin issued per shipment.

Case and pallet specifications: the 70 cl comes 6 bottles per case (25.5 × 17.5 × 27.5 cm, 8.5 kg), 76 cases or 456 bottles per EURO pallet (80 × 120 cm, about 666 kg). The 20 cl comes 12 bottles per case (24.5 × 18.5 × 20.5 cm, about 7 kg), 133 cases or 1,596 bottles per EURO pallet (about 978 kg). Made to order in about 45 working days, minimum run 714 bottles (70 cl) or 2,500 bottles (20 cl), produced in Italy and shipped from Milan with a Certificate of Origin per shipment.

EXPORTS & LOGISTICS

Packed and palletised for export

Format	Case	Case Size (cm)	Case Weight	Per EURO pallet (80x120 cm)
70 cl	6 bottles	25.5 × 17.5 × 27.5 cm	8.5 kg	76 cases · 456 bottles · ~666 kg
20 cl	12 bottles	24.5 × 18.5 × 20.5 cm	~7 kg	133 cases · 1,596 bottles · ~978 kg

Made to order

Produced to order with no upper limit on quantity. Typical lead time ~45 working days.

Minimum run

Dedicated production run from 714 bottles (70 cl) or 2,500 bottles (20 cl).

Shipped from Milan

Produced entirely in Italy, dispatched from Milan, with a Certificate of Origin issued per shipment.

EXPORTS & LOGISTICS

Packed and palletised for export

Format	Case	Case Size (cm)	Case Weight	Per EURO pallet (80x120 cm)
70 cl	6 bottles	25.5 × 17.5 × 27.5 cm	8.5 kg	76 cases · 456 bottles · ~666 kg
20 cl	12 bottles	24.5 × 18.5 × 20.5 cm	~7 kg	133 cases · 1,596 bottles · ~978 kg

Made to order

Produced to order with no upper limit on quantity. Typical lead time ~45 working days.

Minimum run

Dedicated production run from 714 bottles (70 cl) or 2,500 bottles (20 cl).

Shipped from Milan

Produced entirely in Italy, dispatched from Milan, with a Certificate of Origin issued per shipment.

Registration status by market

MARKET ACCESS

United Arab Emirates

Saudi Arabia

United States

European Union

Market

Status

✓ Registered — Dubai Municipality / ZAD food registration complete

✓ In market — imported and sold in the Saudi on-trade

In progress — FDA / SID registration underway

✓ Labelled — Italian labelling in place; local-language back-label stickers available for other EU markets

Registration reduces the import lift for a new distributor — we support the documentation for your market.

PROOF IT SELLS

Already poured and already distributed

SERVING 90 ML

The St. Regis Riyadh

Luxury hotel, KSA

Kimpton KAFD

Lifestyle hotel, Riyadh

La Chocolaterie Royal

KSA

DISTRIBUTION PARTNERS

Onesti Group

Distribution — Italy

In the industry: House of Grill × Fairmont Riyadh (with Chef Isnard Nicolas), Cleland & Souchet, the Roma Bar Show 2026 (official bartender for Onesti Group — 90 ML's first Italy presence), a Faena event beverage program, and a Club Soda Amsterdam interview on the conscious-drinking movement.

Fairmont Riyadh

Luxury hotel, KSA

Mr. Chow

Fine dining, KSA

The Mixologist / Cocktail Bar Services

Malta

WHAT PARTNERS GET

We help you sell through, not just ship in

Samples

Available to qualified prospective distributors.

Staff Training

A Negroni-ritual serve program that trains venue teams to pour and present it.

Bartender Activations

Activations and events to launch the brand in your market.

Brand Ambassador Program

Ambassador support to build advocacy on the ground.

Brand Assets

Brandbook, photography and social content ready to localise.

Documentation

Certificate of Origin and registration support per shipment and market.

AT A GLANCE

Trade terms

Label	Value
Case packs	70 cl — 6 bottles/case · 20 cl — 12 bottles/case
Minimum order	Made to order; dedicated run from 714 bottles (70 cl) / 2,500 bottles (20 cl)
Lead time	~45 working days
Currency & payment	EUR · 50% on order, 50% before goods leave the manufacturer
Pricing	Defined with each distributor by market
Origin	Produced in Italy, shipped from Milan · Certificate of Origin per shipment
Private label	Not available

AT A GLANCE

Trade terms

Label	Value
Case packs	70 cl — 6 bottles/case · 20 cl — 12 bottles/case
Minimum order	Made to order; dedicated run from 714 bottles (70 cl) / 2,500 bottles (20 cl)
Lead time	~45 working days
Currency & payment	EUR · 50% on order, 50% before goods leave the manufacturer
Pricing	Defined with each distributor by market
Origin	Produced in Italy, shipped from Milan · Certificate of Origin per shipment
Private label	Not available

AT A GLANCE

Trade terms

Label	Value
Case packs	70 cl — 6 bottles/case · 20 cl — 12 bottles/case
Minimum order	Made to order; dedicated run from 714 bottles (70 cl) / 2,500 bottles (20 cl)
Lead time	~45 working days
Currency & payment	EUR · 50% on order, 50% before goods leave the manufacturer
Pricing	Defined with each distributor by market
Origin	Produced in Italy, shipped from Milan · Certificate of Origin per shipment
Private label	Not available

GETTING STARTED

How a distribution partnership works

ENQUIRE

Email your market, channel (retail / on-trade) and estimated volume.

SAMPLES & TERMS

We send samples and define price, MOQ and territory terms for your market.

FIRST PRODUCTION RUN

Place your opening order (from 714 / 2,500 bottles); 50% on order, made in ~45 days.

SHIP & SELL THROUGH

Balance before dispatch from Milan; we back you with training, activations and assets.

BEHIND 90 ML

A hospitality brand, not a start-up experiment

Founded by Marco Livia — 25 years in international hospitality across Italy, London and Saudi Arabia, and F&B Icon of the Year 2024 (KSA). The Negroni was developed at Il Baretto, Riyadh, reported the best non-alcoholic bar in the world. Read the full story → · See product & specifications →

DISTRIBUTOR QUESTIONS

Distributor FAQ

Which markets are open for distribution?

90 ML is already sold in Saudi Arabia, Italy and Malta. Distribution partnerships are open in the United Kingdom, United States, Spain, United Arab Emirates, France, Germany and Poland.

90 ML is made to order in approximately 45 working days. The minimum for a dedicated production run is 714 bottles (70 cl) or 2,500 bottles (20 cl). Payment is 50% on order and 50% before the goods leave the manufacturer. Pricing is defined with each distributor by market.

What is the minimum order, lead time and payment?

No. The 90 ML Negroni is 0.0% ABV, so in most markets it imports and sells as a non-alcoholic beverage — no alcohol licence, excise duty or age restriction. Confirm the classification with your local authority.

Do we need an alcohol licence to import or sell it?

Is it already registered in my market?

UAE registration (Dubai Municipality / ZAD) is complete; the product is imported and sold in the Saudi on-trade; US FDA/SID registration is in progress; and EU markets are covered by Italian labelling, with local-language back-label stickers available for other EU countries.

Do you offer private label or white label?

No. 90 ML is supplied only as the 90 ML Negroni, produced in Italy. Private label is not available.

Samples for qualified prospects, a Negroni-ritual staff training and serve program, bartender activations and events, a brand ambassador program, and brand assets (brandbook, photography and social content).